Over a short period of time in the last decade, the World Wide Web has grown to a massive extent. Big, small and medium enterprises from all over the world are trying to exploit the web world for marketing their brand and promoting their products. Therefore, the internet has emerged as a massive community consisting of millions of web pages. In this rat’s race, the task of search engine optimizer has become all the more difficult. Old methodologies like ‘link building’ are not going to yield the same result. They have to device much more improvised strategies to get recognized by the intelligent search engine like Google.
Most important changes
In the due course of time Google has integrated many intelligent algorithms to keep up with its aim of providing the readers with informative, relevant and latest search results among the thousands of related links with the blink of the eye. The primary aim behind all the changes has been to provide the readers with quality results and to keep up with this aim, the following improvisations were brought about in the previous years:
This algorithm was introduced with the sole aim of giving the relevant site with valid and productive information a better place in the search engine in comparison to those websites that get higher ranking owing to the better use of the search engine techniques like page ranking, indexing, keyword stuffing and others. Google took up the initiative to conduct real time surveys to identify the low quality site from the superior ones and made changes accordingly. The sole aim was to provide the users with a better experience and give the relevant and quality driven sites with better exposure.
This was another update in the Google algorithm which was introduced with the aim of providing the users with latest links that are indexed in the search engines. Though this algorithm is not faultless but it has definitely enhanced the user’s experience as they can get the latest updates on important issues within minimal time.
This algorithm was launched as a quest of Google against spam website and results. This algorithm can detect the information and links present in a website and thereafter separate them from relevant ones. Therefore, this algorithm detects all websites using black hat methods easily and deals with it severely.
These were some of the initial improvisations that were introduced by Google to enhance user’s experience. But it is persistently improvising and coming up with much more smart algorithm that are being designed after tracking the activities and conduct of the millions of Google users.
Importance on content
Therefore, it is high time to change the age old practices like ‘link building’ and focus on new strategies so that the potential customers take interest in your website. One way by which this result can be achieved is through content marketing. The webmasters should take up the initiative to provide the users with valuable and informative content in their website. This will help in building a large, loyal and potential list of audiences within minimum time and automatically help in popularizing a website.
Therefore, there is a shift of focus from link to audience building in the recent time. And of course Google will support and give the best exposure to the websites which have the latest update.
Consequently, the entrepreneurs who aim at expanding their online business need to focus on developing a solid and relevant content that will provide the audience with a valid reason to come back to the website time and again. They should communicate with the content developers and explain them the main objectives so that the developers can come up with relevant contents. The contents should be original and have all the technical details that the audiences are looking for. Moreover, they should also take extra care to make the website technically sound i.e. the websites are user friendly with no broken links, redirects and other such issues.
The basics of SEO for 2013
Instead of using the old tactics, it is time for the entrepreneurs to be passionately involved in promoting a particular brand. The primary thrust of the SEO specialists should be on making their presence as real as possible so that the customers are convinced about the services provided by your company or the products offered by it. It is not an easy task to get a higher rank among the huge number of competitors but you need to be patient, consistent and honest to attract the target audience to your site. This will help in building a loyal community who will act as the brand ambassador of your site. By following these strategies the users are going to create a niche and firm footing for themselves in the online marketing field.
Some initiative that you should introduce to enhance your sites ranking:
Firstly, make sure there are no technical errors in your site that will distract the visitors to your site. Make it attractive and engaging so that the users take interest in reading through the content of the site.
Secondly, take up the initiative to make your website mobile responsive so that the mobile users can also access it easily.
Thirdly, the content of the website should be apt and valuable as it is found to impact the conversion rate in a positive way.
Fourthly, employ inbound promoting techniques as it will help in giving your sites better ranking in the search engine result page.
These are some of the techniques with the application of which your site will become optimized and get higher rank in the search engines. The application of these strategies will certainly augment the return of the company from the website. So exploit them to your best abilities to establish your presence in the web world.