Jan 7 2013

How ‘Fifty Shades of Grey’ dominated book publishing in 2012

The British writer E.L. James’s erotic trilogy “Fifty Shades of Grey” has become a success story instantaneously and it has created news in the publishing industry for more than one reasons. Firstly, as many as 35 million copies of this erotic series have flown off the shelves within a short span of time. This sort of eagerness can be associated with the famous series like Harry Potter, Twilight and its sequels, the Hunger Games series and others. However, this erotic trilogy has gained similar response from the readers within a short span of four months. Thus it has heightened the revenue generating capacity of the industry as a whole and to meet up with the demands of the readers several publishers are signing books based on similar themes. Moreover, some production houses are also looking for prospective stars to feature in the movie version of the book.

fifty shades of Grey

With the advent of the Eco-friendly e-books, it was expected that the sell of the paper bound books will wane away and the legacy of the established publishing house will end. However, the sales figure of this trilogy tells another story altogether. It reveals that the paper books are still preferred over the large number of bookworms as well as non readers or first timers who do want to invest in a new e-reader. The marketing heads of the major publishing houses are of the opinion that though the sales of the electronic version of the books have increased to quite an extent but it is not so alarming that the publishing house will wane away. The huge sale of tablets led many marketing professionals of e-books to think that it will boost the sales of e-books. However, the rise in the number of e-books has been marginally restricted to only those who have invested in special e-book readers like Amazon’s Kindle. Thus the printed forms of the books are never going to go away.

Anne Messitte of Vintage Books, the publishing house which has published this series, is of the opinion that initially “Fifty Shades….” was well received by the e- readers and thereafter it became a phenomenon among the book lovers and since then the three series have been flying off the shelves of the major real-time book stores as well as the online book shops. Thus this renowned publishing house has also played its role in publicizing the book and making it a success by following the traditional methods. Though the publishing house suffer from the reputation ‘of being slow to adapt to technology’ but at the same time they also have the repute of ‘being nice to their writer’.

Books have the ability to ignite passion in the mind of the readers for a relatively short span of time and astonishingly this erotic trilogy has created fervor among different age groups. This book has been well accepted by not only the matured adults but also the teenagers. It has become such a phenomenon in all households that it is said to have earned revenue of as much as 145 million dollar in just about four months.

This first book of this book was launched in the most unceremonious way by an Australian based publishing house Writers’ Coffee Shop in 2011 on demand by the aficionados who were addicted to the electronic version of this book. Thereafter the sequels were launched within the next six months. Thus there is no denying the fact that advanced technology like internet, social media platforms, blogs and fan sites has played its part in making it known and in reaching out to the potential fans.

This phenomenon has triggered another trend. The seasoned players of the publishing industry are trying to reach out to the potential clients by using these advanced technologies which help them to directly reach out to the potential consumers. In the past, recommendation by a renowned figure was enough to make a book viral, however the reach of the digital media is far wider and if it can be exploited in the right manner, then every great book will have the chance to turn heads and make an impression before the consumers.

However, the printed forms of the books can never fade away as because “there certainly is the comfort factor, and part of that comfort factor is the culture of old publishing, which is very collegial and warm and friendly,” as explained by Richard Curtis an agent representing authors at Amazon. That explains the success story of “Fifty Shades of Grey” in the electronic as well as print medium.

Jan 2 2013

What You Should Expect out of SEO in 2013

Over a short period of time in the last decade, the World Wide Web has grown to a massive extent. Big, small and medium enterprises from all over the world are trying to exploit the web world for marketing their brand and promoting their products. Therefore, the internet has emerged as a massive community consisting of millions of web pages. In this rat’s race, the task of search engine optimizer has become all the more difficult. Old methodologies like ‘link building’ are not going to yield the same result. They have to device much more improvised strategies to get recognized by the intelligent search engine like Google.

SEO in 2013

 

Most important changes

In the due course of time Google has integrated many intelligent algorithms to keep up with its aim of providing the readers with informative, relevant and latest search results among the thousands of related links with the blink of the eye. The primary aim behind all the changes has been to provide the readers with quality results and to keep up with this aim, the following improvisations were brought about in the previous years:

Panda

This algorithm was introduced with the sole aim of giving the relevant site with valid and productive information a better place in the search engine in comparison to those websites that get higher ranking owing to the better use of the search engine techniques like page ranking, indexing, keyword stuffing and others. Google took up the initiative to conduct real time surveys to identify the low quality site from the superior ones and made changes accordingly. The sole aim was to provide the users with a better experience and give the relevant and quality driven sites with better exposure.

Caffeine

This was another update in the Google algorithm which was introduced with the aim of providing the users with latest links that are indexed in the search engines. Though this algorithm is not faultless but it has definitely enhanced the user’s experience as they can get the latest updates on important issues within minimal time.

Penguin

This algorithm was launched as a quest of Google against spam website and results. This algorithm can detect the information and links present in a website and thereafter separate them from relevant ones. Therefore, this algorithm detects all websites using black hat methods easily and deals with it severely.

These were some of the initial improvisations that were introduced by Google to enhance user’s experience. But it is persistently improvising and coming up with much more smart algorithm that are being designed after tracking the activities and conduct of the millions of Google users.

penguin-panda

 

Importance on content

Therefore, it is high time to change the age old practices like ‘link building’ and focus on new strategies so that the potential customers take interest in your website. One way by which this result can be achieved is through content marketing. The webmasters should take up the initiative to provide the users with valuable and informative content in their website. This will help in building a large, loyal and potential list of audiences within minimum time and automatically help in popularizing a website.

Therefore, there is a shift of focus from link to audience building in the recent time. And of course Google will support and give the best exposure to the websites which have the latest update.

Consequently, the entrepreneurs who aim at expanding their online business need to focus on developing a solid and relevant content that will provide the audience with a valid reason to come back to the website time and again. They should communicate with the content developers and explain them the main objectives so that the developers can come up with relevant contents. The contents should be original and have all the technical details that the audiences are looking for. Moreover, they should also take extra care to make the website technically sound i.e. the websites are user friendly with no broken links, redirects and other such issues.

The basics of SEO for 2013

Instead of using the old tactics, it is time for the entrepreneurs to be passionately involved in promoting a particular brand. The primary thrust of the SEO specialists should be on making their presence as real as possible so that the customers are convinced about the services provided by your company or the products offered by it. It is not an easy task to get a higher rank among the huge number of competitors but you need to be patient, consistent and honest to attract the target audience to your site. This will help in building a loyal community who will act as the brand ambassador of your site. By following these strategies the users are going to create a niche and firm footing for themselves in the online marketing field.

Some initiative that you should introduce to enhance your sites ranking:

Firstly, make sure there are no technical errors in your site that will distract the visitors to your site. Make it attractive and engaging so that the users take interest in reading through the content of the site.

Secondly, take up the initiative to make your website mobile responsive so that the mobile users can also access it easily.

Thirdly, the content of the website should be apt and valuable as it is found to impact the conversion rate in a positive way.

Fourthly, employ inbound promoting techniques as it will help in giving your sites better ranking in the search engine result page.

These are some of the techniques with the application of which your site will become optimized and get higher rank in the search engines. The application of these strategies will certainly augment the return of the company from the website. So exploit them to your best abilities to establish your presence in the web world.

Dec 29 2012

RIP is no more Rest in Peace, Its now Raped in Public

“Kapde Nehi Soch Badlo” that’s what’s the young marchers protesting against the Delhi gang rape case tried to convey to the cold shouldered who’s who of the nation peacefully. But unfortunately they were received by water canons and a bit of thrashing. Their demand before the governing bodies was to make amendments whereby in the future course of time culprits committing such heinous crime should be given capital punishments. Sadly, the politicians of the “so called democratic nation” replied back that they are extremely sorry and ensured that the offenders in this case will receive the “maximum punishments”.

crying_girl

A twenty three year old innocent girl was gang raped and brutally assaulted in the capital of the nation and after struggling for her life for some days she could bear no more. Ironically, the initial reaction of the authorities to such a ghastly incident was: the attires of the girls are the main reason behind such crime, girls should not go out in the night in the first place, glasses of the public transport should be transparent and alike. But the authorities are not ready to take the responsibility of ensuring safety and security to the citizens.

The Constitution of India guarantees ‘Right to life’ to all citizens. So the question is: Isn’t this clause equally applicable for the women as well? Aren’t they allowed to enjoy equal rights as that of others? Why are they asked to compromise with the kind of attire they wear or the time they should hang out? Aren’t the governing bodies competent enough to ensure the safety and security of all citizens of the nation? If yes, so from where does the question of inappropriate dressing sense or lifestyle of ‘only the girl’ arises? Are we demanding too much from the authorities of this nation?

The fact is that ‘respect for the womenfolk’ is largely missing and which is the primary cause behind the degrading social scenario of the nation as well as the increasing crime rate. Women are never being treated as equal or competent enough to contend with the opposite gender. In our ‘so called democratic nation’ they are being treated as one class of people who have no right to voice their opinion but oblige under every circumstance. These constructs not only dominate the thoughts of the common people but also the authorities of the nation as is evident from their remarks.

Amazing line said by “parineeti chopra” in her press conference – “The problem is “Man” hence men should not be allowed to go out of home after 9 PM and not us !!!!!”

First and foremost, the citizens of the nation need to change their attitude towards the womenfolk and learn to respect them. A girl child is still regarded as a burden in most Indian household. From the very childhood they are being taught to oblige to the irrational and biased decisions of the opposite sex. And in case you try to voice your opinion, you will be punished for your behavior and tagged as being a ‘modern’ girl who should learn to behave in the appropriate manner.

However, the men who actually commit such heinous crime are hardly held responsible for their act. In most cases it can be seen that the men who commits such crime were drunk. But have the authorities put any restriction on the sale of alcohol or taken any other measure to stop such incidents? The answer is no. On the contrary, the girls are asked to be cautious, to restrict the hours of their movement or take similar measures. Who knows in the future course of time, they might be even asked to cover themselves up while moving around to avoid such incidents. However, the authorities who have been entrusted with the duty of protecting us are not yet prepared to perform their duty ‘responsibly’.

Sep 10 2012

Google Panda Attacking Web-Ranking Graph: Brawl with Savior SEO Tips

After the strategic emergence of Google Panda updates by its parenting sphere, several websites attained tremendous jerks losing its crown and position. Google Panda tremendously shredded the newest change towards Google’s search results ranking algorithm while aiming at the low-quality or thin sites that never deserved the position they are attaining upon SERPs for long. These applications led the professional SEO services, webmasters as well the website owners under the surge of maintaining their websites to brawl and recover their rankings along the SERPs. At one point, Google disclosed some points that could assist the professional & affordable SEO services & webmasters with some relief with points advantaging ‘leap of faith’.

Very soon after the Panda updates, Google came up with an advisory that bullet-ed some points that are confrontational enough to measure your website gain quality in points. Let us check some of them which are essential enough to work benefit points for your website gaining the prominence over the format of Google Panda updates.

Say ‘NO’ to spamming or low quality contents

‘Content is a king’ which can perfectly share the relevance to you, if they are unique and never spammed by your website. Your contents should share their own strategies, ideas and experience without stealing them from the relevant sites as Google Panda updates highly keep eyes upon to ban or punish them with lower ranks. So, to rank in SERPs, you should avoid duplicate blogs and designs for website, link farms but effective usages of anchor texts should be done, etc.

Relevance is mandatory

Google Panda algorithm results share more benefits to those websites that are equally competent with similarities in their contents that are posted with relevance in keywords, too. Niche sites measure applauded site and SERP authority grants when they serve such brilliance. Relevance in adding videos from YouTube or Metacafe also works well as Google too loves their presence in your website displaying strategies.

Do more Guest posts

Link building strategies ascertained with article directories have measured a back seat in this age of Google Panda premium updates striking undeserved sites from SERPs. If you are looking for the assurance that can easily serve your demands in perfection avoiding Google Panda affects from you site, Guest blogging with higher page rank sites are just the great to deal.

Google Panda finds social networking site irresistible

What if a Panda, it too loves its presence in the social networking sites crowded by almost everyone who knows its presence. Real time sharing and updating benefits get its perfection with the presence of Facebook, Linked-In, and Twitter sites perfectly. So, don’t mess up with Google Panda just by thwarting him in his likes!

Say‘NO’ to excessive advertisements

Extremity often leads to misleading disadvantages that never works worthy for any. Advertisements are good but not more with them is a strict rule ascertained by Google. It never suits the eye of Google, its users & the search bots too. I should strongly advocate the usage of unique contents, design and style to advertise website and not too much with the advertisements.

At last, have some patience & chariness

Panda effects can easily visit your website taking any of the faces or tricks to dissolve your website’s position. If you are careful and watchful with your website then it might fear you ever to visit once for again in lifetime. So, three cheers for your care and love for your website rocking well in the SERPs.