Rose Valley is one of the top five companies of Bengal that is under the strict scan of SEBI or the Securities and Exchange Board of India for similar cause as that of Saradha group. As a matter of fact, Rose Valley’s stakes in West Bengal is about four times more than that of Saradha group and if the assumptions of the market regulating board of India, SEBI turns out to be true, then Bengal’s economy as a whole will be hard hit. It will result in robbing off the savings of millions of hard working and innocent investors of Bengal.

SEBI has confirmed the fact that Rose Valley controls two investment companies under its banner and these two investment firms have collected as much as INR 4000 crores from investors all around Bengal. Though SEBI had issued preventive order against Rose Valley in 2011, but this organization has contested such restrictions on court and used different kinds of delaying tricks to stop SEBI from further investigation and in the meantime it has continued with its campaign of raising more investment from depositors. According to the investigators of SEBI, the real estate and construction division of Rose Valley could raise as much as 1270 crores from the market, whereas its entertainment and hotels division raised about 2900 crores.

In the month of March 2013, SEBI had even penalized Rose Valley with a penalty of 1 crore and filed an FIR against its officials due to their illegal practices. It had been probing about the fraud chit fund schemes going on in West Bengal for quite some time. As the market regulating body was aware of such fraud practices going on in the state, it has been persistently caveating the general public as well as the state government about the fraud schemes of the multi-functional business houses of Bengal through different media like newspaper advertisements and requesting the investors to take informed decision with their hard earned money.

The Chief Minister was also notified by SEBI about the fraudulent chit fund scheme going on in the state about two months back. However, she has not informed the media about the organization that was practicing it.

Rose Valley is under the scanner of the regulatory board right now and if the hypotheses of the authorities of the SEBI turn out to be true, then millions of Bengal’s investors are going to suffer. The investors have already started showing their discontentment by ransacking Rose Valley’s office in Kolkata yesterday. The who’s who of the organization has requested the investors to keep faith in them through an advertisement in the newspaper. However, report of the market regulating body is compelling the investors to lose their cool.

It is easy to stand tall by perching on the shoulders of giants. Or being inspired by them, if put politely. A classic can be safely plagiarized since the concept of that classic has been known to all for a long period of time. In such cases, imitation is the greatest form of flattery, and it usually adds to the fame of the author. Shakespeare for example is still being interpreted in both his original and fit-to-suit-modern audience forms, and such a creation is critically and legally blameless. Copying from a recent work that is of some note however is a different proposition altogether.

Success generates followers. A popular idea however recent is emulated, lauded and parodied in original and translation, and is usually received with favor. Artists are requested by the audience to sing that particular song, play that precise shot, write that specific line or dance that particular dance and generally not frowned up on. A work of creation belongs to the creator. His is the concept, the process, the toil and the love that forms an original work. If made for commercial purposes, the idea is bought or leased by a broadcasting company or manufacturing agency and mass produced. The aim is to earn profit, and a section of the gain is due to the creator in the form of royalty or price. An imitation of that work brings the profit to the imitator and thus is a loss of the creator.

What is designing inspirations?

Design is an idea prior to being made flesh. It is a structure of word figure and paper that awaits its making in the real world with cloth, concrete, metal by technicians or engineers or tailors. In case of architecture clever stealing is recognized and acknowledged. The architecture of the Kolkata High Court is a transplantation of the Hall of the Cloth guild in the Belgia town of Ypres. The Taj Mahal is an updated and more sublime version of humayun’s tomb, Rushmore Mountain is a gigantic version of the Baniyan Buddha and the Chicago Sears Tower was successfully copied in the erstwhile World Trade Centre.

Stealing music designing inspirations

In the music industry clever stealing is an open unethical but rarely take action against practice. Commercial Bollywood Movies, for example are famous for their adaptation of foreign music into desi words and faster rhythms. Such songs are generally hits, such as Disco Dancer, Jawani Jaaneman, Pal Pal Har Pal and Jaane Koi. The inspiration is commonly acknowledged if not broadcast by the composer and the entire business is successful to the benefit of all except the original composer.

A band playing at a high school prom will not be castigated for playing Iron Maidens “Dance of Death” but encouraged. But if the band decides to alter the lyrics of the song, keep the tune and market the result commercially, plagiarism will occur. The intellectual right of Iron Maiden would be infringed, protested against, taken to court and penalized. If on the other hand the band decided to amalgamate the aria of “The End” by The doors, the rhythm of “Jesus of Suburbia” and the sentiment of “Fear of the Dark” and manage ot put a credible lyric version of it, it becomes a case of clever stealing.

In the case of apparel manufacture the original design cannot be successfully copied in mass quantity and marketed globally without copies being made by retail boutiques, using less expensive material and charging lower prices. Therefore the original designer or manufacturer creates the aura of exclusivity and uniqueness and relies on the brand consciousness and brand loyalty of the customer.

In the case of weapon design the practice is highly popular, as also in the manufacture of heavy machinery and construction of factories. The INSAS is an updated version of the Belgian FN FAL, the AK 47 has been copied in and out of license by Yugoslavia, Ukraine, Uzbekistan and other erstwhile USSR countries. The original design of the bull dozer is now common property, the construction of an escalator public knowledge and the design of the crucible in steel factories a universal common. The layout of a petrochemical plant is according the laws of Physics and Commerce, the structure of a coal mine dependent on geology of terrain and the construction of a hydroelectric power project an engineering initiative where accurate reproduction is not frowned upon.

So we see that you need to be intelligent while stealing designing inspirations so that your design is unique and better than the rest.

With the advent of the Eco-friendly e-books, it was expected that the sell of the paper bound books will wane away and the legacy of the established publishing house will end. However, the sales figure of this trilogy tells another story altogether. It reveals that the paper books are still preferred over the large number of bookworms as well as non readers or first timers who do want to invest in a new e-reader. The marketing heads of the major publishing houses are of the opinion that though the sales of the electronic version of the books have increased to quite an extent but it is not so alarming that the publishing house will wane away. The huge sale of tablets led many marketing professionals of e-books to think that it will boost the sales of e-books. However, the rise in the number of e-books has been marginally restricted to only those who have invested in special e-book readers like Amazon’s Kindle. Thus the printed forms of the books are never going to go away.

Anne Messitte of Vintage Books, the publishing house which has published this series, is of the opinion that initially “Fifty Shades….” was well received by the e- readers and thereafter it became a phenomenon among the book lovers and since then the three series have been flying off the shelves of the major real-time book stores as well as the online book shops. Thus this renowned publishing house has also played its role in publicizing the book and making it a success by following the traditional methods. Though the publishing house suffer from the reputation ‘of being slow to adapt to technology’ but at the same time they also have the repute of ‘being nice to their writer’.

Books have the ability to ignite passion in the mind of the readers for a relatively short span of time and astonishingly this erotic trilogy has created fervor among different age groups. This book has been well accepted by not only the matured adults but also the teenagers. It has become such a phenomenon in all households that it is said to have earned revenue of as much as 145 million dollar in just about four months.

This first book of this book was launched in the most unceremonious way by an Australian based publishing house Writers’ Coffee Shop in 2011 on demand by the aficionados who were addicted to the electronic version of this book. Thereafter the sequels were launched within the next six months. Thus there is no denying the fact that advanced technology like internet, social media platforms, blogs and fan sites has played its part in making it known and in reaching out to the potential fans.

This phenomenon has triggered another trend. The seasoned players of the publishing industry are trying to reach out to the potential clients by using these advanced technologies which help them to directly reach out to the potential consumers. In the past, recommendation by a renowned figure was enough to make a book viral, however the reach of the digital media is far wider and if it can be exploited in the right manner, then every great book will have the chance to turn heads and make an impression before the consumers.

However, the printed forms of the books can never fade away as because “there certainly is the comfort factor, and part of that comfort factor is the culture of old publishing, which is very collegial and warm and friendly,” as explained by Richard Curtis an agent representing authors at Amazon. That explains the success story of “Fifty Shades of Grey” in the electronic as well as print medium.

Most important changes

In the due course of time Google has integrated many intelligent algorithms to keep up with its aim of providing the readers with informative, relevant and latest search results among the thousands of related links with the blink of the eye. The primary aim behind all the changes has been to provide the readers with quality results and to keep up with this aim, the following improvisations were brought about in the previous years:

Panda

This algorithm was introduced with the sole aim of giving the relevant site with valid and productive information a better place in the search engine in comparison to those websites that get higher ranking owing to the better use of the search engine techniques like page ranking, indexing, keyword stuffing and others. Google took up the initiative to conduct real time surveys to identify the low quality site from the superior ones and made changes accordingly. The sole aim was to provide the users with a better experience and give the relevant and quality driven sites with better exposure.

Caffeine

This was another update in the Google algorithm which was introduced with the aim of providing the users with latest links that are indexed in the search engines. Though this algorithm is not faultless but it has definitely enhanced the user’s experience as they can get the latest updates on important issues within minimal time.

Penguin

This algorithm was launched as a quest of Google against spam website and results. This algorithm can detect the information and links present in a website and thereafter separate them from relevant ones. Therefore, this algorithm detects all websites using black hat methods easily and deals with it severely.

These were some of the initial improvisations that were introduced by Google to enhance user’s experience. But it is persistently improvising and coming up with much more smart algorithm that are being designed after tracking the activities and conduct of the millions of Google users.

Importance on content

Therefore, it is high time to change the age old practices like ‘link building’ and focus on new strategies so that the potential customers take interest in your website. One way by which this result can be achieved is through content marketing. The webmasters should take up the initiative to provide the users with valuable and informative content in their website. This will help in building a large, loyal and potential list of audiences within minimum time and automatically help in popularizing a website.

Therefore, there is a shift of focus from link to audience building in the recent time. And of course Google will support and give the best exposure to the websites which have the latest update.

Consequently, the entrepreneurs who aim at expanding their online business need to focus on developing a solid and relevant content that will provide the audience with a valid reason to come back to the website time and again. They should communicate with the content developers and explain them the main objectives so that the developers can come up with relevant contents. The contents should be original and have all the technical details that the audiences are looking for. Moreover, they should also take extra care to make the website technically sound i.e. the websites are user friendly with no broken links, redirects and other such issues.

The basics of SEO for 2013

Instead of using the old tactics, it is time for the entrepreneurs to be passionately involved in promoting a particular brand. The primary thrust of the SEO specialists should be on making their presence as real as possible so that the customers are convinced about the services provided by your company or the products offered by it. It is not an easy task to get a higher rank among the huge number of competitors but you need to be patient, consistent and honest to attract the target audience to your site. This will help in building a loyal community who will act as the brand ambassador of your site. By following these strategies the users are going to create a niche and firm footing for themselves in the online marketing field.

Some initiative that you should introduce to enhance your sites ranking:

Firstly, make sure there are no technical errors in your site that will distract the visitors to your site. Make it attractive and engaging so that the users take interest in reading through the content of the site.

Secondly, take up the initiative to make your website mobile responsive so that the mobile users can also access it easily.

Thirdly, the content of the website should be apt and valuable as it is found to impact the conversion rate in a positive way.

Fourthly, employ inbound promoting techniques as it will help in giving your sites better ranking in the search engine result page.

These are some of the techniques with the application of which your site will become optimized and get higher rank in the search engines. The application of these strategies will certainly augment the return of the company from the website. So exploit them to your best abilities to establish your presence in the web world.

A twenty three year old innocent girl was gang raped and brutally assaulted in the capital of the nation and after struggling for her life for some days she could bear no more. Ironically, the initial reaction of the authorities to such a ghastly incident was: the attires of the girls are the main reason behind such crime, girls should not go out in the night in the first place, glasses of the public transport should be transparent and alike. But the authorities are not ready to take the responsibility of ensuring safety and security to the citizens.

The Constitution of India guarantees ‘Right to life’ to all citizens. So the question is: Isn’t this clause equally applicable for the women as well? Aren’t they allowed to enjoy equal rights as that of others? Why are they asked to compromise with the kind of attire they wear or the time they should hang out? Aren’t the governing bodies competent enough to ensure the safety and security of all citizens of the nation? If yes, so from where does the question of inappropriate dressing sense or lifestyle of ‘only the girl’ arises? Are we demanding too much from the authorities of this nation?

The fact is that ‘respect for the womenfolk’ is largely missing and which is the primary cause behind the degrading social scenario of the nation as well as the increasing crime rate. Women are never being treated as equal or competent enough to contend with the opposite gender. In our ‘so called democratic nation’ they are being treated as one class of people who have no right to voice their opinion but oblige under every circumstance. These constructs not only dominate the thoughts of the common people but also the authorities of the nation as is evident from their remarks.

Amazing line said by “parineeti chopra” in her press conference – “The problem is “Man” hence men should not be allowed to go out of home after 9 PM and not us !!!!!”

First and foremost, the citizens of the nation need to change their attitude towards the womenfolk and learn to respect them. A girl child is still regarded as a burden in most Indian household. From the very childhood they are being taught to oblige to the irrational and biased decisions of the opposite sex. And in case you try to voice your opinion, you will be punished for your behavior and tagged as being a ‘modern’ girl who should learn to behave in the appropriate manner.

However, the men who actually commit such heinous crime are hardly held responsible for their act. In most cases it can be seen that the men who commits such crime were drunk. But have the authorities put any restriction on the sale of alcohol or taken any other measure to stop such incidents? The answer is no. On the contrary, the girls are asked to be cautious, to restrict the hours of their movement or take similar measures. Who knows in the future course of time, they might be even asked to cover themselves up while moving around to avoid such incidents. However, the authorities who have been entrusted with the duty of protecting us are not yet prepared to perform their duty ‘responsibly’.

Very soon after the Panda updates, Google came up with an advisory that bullet-ed some points that are confrontational enough to measure your website gain quality in points. Let us check some of them which are essential enough to work benefit points for your website gaining the prominence over the format of Google Panda updates.

Say ‘NO’ to spamming or low quality contents

‘Content is a king’ which can perfectly share the relevance to you, if they are unique and never spammed by your website. Your contents should share their own strategies, ideas and experience without stealing them from the relevant sites as Google Panda updates highly keep eyes upon to ban or punish them with lower ranks. So, to rank in SERPs, you should avoid duplicate blogs and designs for website, link farms but effective usages of anchor texts should be done, etc.

Relevance is mandatory

Google Panda algorithm results share more benefits to those websites that are equally competent with similarities in their contents that are posted with relevance in keywords, too. Niche sites measure applauded site and SERP authority grants when they serve such brilliance. Relevance in adding videos from YouTube or Metacafe also works well as Google too loves their presence in your website displaying strategies.

Do more Guest posts

Link building strategies ascertained with article directories have measured a back seat in this age of Google Panda premium updates striking undeserved sites from SERPs. If you are looking for the assurance that can easily serve your demands in perfection avoiding Google Panda affects from you site, Guest blogging with higher page rank sites are just the great to deal.

Google Panda finds social networking site irresistible

What if a Panda, it too loves its presence in the social networking sites crowded by almost everyone who knows its presence. Real time sharing and updating benefits get its perfection with the presence of Facebook, Linked-In, and Twitter sites perfectly. So, don’t mess up with Google Panda just by thwarting him in his likes!

Say‘NO’ to excessive advertisements

Extremity often leads to misleading disadvantages that never works worthy for any. Advertisements are good but not more with them is a strict rule ascertained by Google. It never suits the eye of Google, its users & the search bots too. I should strongly advocate the usage of unique contents, design and style to advertise website and not too much with the advertisements.

At last, have some patience & chariness

Panda effects can easily visit your website taking any of the faces or tricks to dissolve your website’s position. If you are careful and watchful with your website then it might fear you ever to visit once for again in lifetime. So, three cheers for your care and love for your website rocking well in the SERPs.

When a business touts itself, it is called ‘Marketing’. Marketing through internet is a more preferable option for many marketers because it helps them to reach out to a bulk amount of users and doesn’t always involve pricy means. The mix between marketing and internet becomes more functional once blogging is added to it.

From a typical internet marketer’s point of view, business blogs are tool to convert users to consumers. A business has its presence on the web but the website doesn’t have a blog section; this could damage user engagement because users won’t stay on the website for long time if there’s nothing engaging for them. As a result, the business will mislay the chance of turning random users to its dedicated customers.

Having a blog page and posting blogs on it on a regular basis drives better user engagement. A website that doesn’t update itself becomes stagnant. Users couldn’t expect anything new from it. Such a crack between a business and its potential consumers makes users less interested about the services or products, which the business sells.

Business blog serves another pivotal purpose. It delivers insights to established businesses, small and medium size enterprises and wannabe entrepreneurs. Since marketing is quite a dynamic area, there will never be dearth of insights; new products and applications are releasing every day, businesses are revamping themselves, new challenges are being paved and newer strategies are sought after. Insights are needed to capture this changing scenario, and business blogs offer such insights.

There’s yet another crucial aspect of business blog. If it is written with a recommended density of specific keywords, which are highly pertinent to the business, chances of the blog coming up on search engine results before users, who are searching by those keywords, will increase.

This way, more users will come to know about the website, thus about the business. So blogging not only helps businesses to boost user engagement, but also to augment their search engine friendliness.
Style and approach contain phenomenal importance in blogging. Business blogs are different from personal blogs. Accordingly, they should address the subject-matter directly and should have a crispy tone. This way, readers will stay focused on the blog to receive handy information.

Importance of blogging for businesses is on soaring side and experts believe that in coming days, it will increase leaps and bounds. So every enterprise, be it small, medium or large, should spend time and resources for building a solidified presence on the web in terms of blogging.

As an entrepreneur you would always look forward to better tools that you can utilize for marketing your brand and creating loyal brand advocate. Thanks to the advent of the social media sites, now the entrepreneurs can utilize this online platform for promoting their business house by simply opening a profile and making an effort to reach out to the potential consumers. This is undoubtedly one of the most ingenious way to endorse your brand and at the same time it assist in creating brand ambassador as well who will help in spreading the word about the your company.

Here is a list of five comprehensive ways that will definitely help you to build brand advocates for your budding company and ensure good return on investment.

First and foremost thing that I would suggest every entrepreneur to do is to recognize the brand advocates of your company. Therefore the question arises that who are persons who falls in this exclusive clique. Brand advocates are those loyal followers of your company who vocally supports your brand and also spread awareness of your brand amongst others. Now, every entrepreneur must to make an effort to classify these loyalist supporters from the others and also them specially. This is a very crucial step of brand building process.

Thereafter, the entrepreneur needs to find out ways whereby this bonding that has already been created between the two of you can be nurtured further. One easy way of doing it is by regularly trying to interact with them through the various social media forum and offering them exceptional offers that are not available to the others.

Once you have successfully created this bonding, you will see the results immediately. This loyalist group of followers will spread a positive word about your company before a large audience and thus help in marketing your company before the bigger number of targeted audience. At this juncture you can also provide the brand advocates with some excess advantage like enlisting him or her in the list of leader board of the social networking sites and offering them some present as well.

The next step that you should concentrate on is to evaluate the contribution of your brand advocates for the growth of your company. The common and easiest way to gauge your brand advocates contribution is by calculating the number of recommendations of your brand advocate that has turned out to be successful, to review the reports written by them and such other ways.

Last step in the process of brand building according to my opinion is improvisation on your part in accordance to reviews written and thereafter communicating back with the advocates about this inventiveness. This will definitely create a good impression of the entrepreneur before the customer and further help in the process of brand building.

I would personally suggest all online managers to exploit the social media platforms for building brand advocates. This is the best way to reach out to infinite number of potential consumers as the traffic in the social media sites are truly intense.

Here are five simple to do the same:

Firstly, it is best to stick to the basics when creating your contact form if you are interested in seeing instant results. I would request all the webmasters not to include unnecessary things in their contact form as the customer will lose interest in filling up so many details for some simple query. The effect of a simple contact form will be directly visible in your websites traffic as well as conversion rate.

Secondly, minimize the friction on your contact page as will help you to make more conversion rates. As a webmaster you need the fact that the contact form is designed in such a way that the users can handle the tabs easily. Moreover, another factor that they must keep in mind is that you should strategically place the submission tab in contact form.

Otherwise it might so happen that after filling the form the clients hits the cancel tab instead of the submission tab and as a result you lose a potential customer.

Thirdly, it is always advisable to keep the contact form as personal as possible as common people appreciate retorting to personal inquiry. Therefore, you should take the initiative to include such personalized tags in your contact form to keep the consumers engaged to your website.

Fourthly, most clients are not ready to fill in contact form as they are worried that after filling in important details like phone numbers and mail id, they will get endless number of spam or junk mails from these particular sites which are quite annoying for obvious reasons.

Therefore, to maximize the conversion rate from your contact for you need to ensure all you r potential clients that their personal details will be kept safely with you and utmost respect will be given to their privacy.

Fifthly, you should design the contact form in such a way that it can be used by the mobile users with ease as because the numbers of mobile internet users have increased to a great extent in the present time.

Sixthly, the ideal design of a contact form should have the opportunity of providing assistance to the valuable customers at each and every tab. This will help the consumers to keep engaged in their sites and the thus have a positive impact on the conversion rate.

These are some of the important ways which will definitely going to increase the number of conversion rate from your contact form. As a webmaster your ultimate motive is to provide the potential customers with a pleasant experience which will keep them engaged.

Thus make it as user friendly as possible to get the maximum benefit.

Guest post is an integral part of marketing and brand building technique that can be used by the webmaster or the bloggers to popularize the site. All you need to do is hunt down a famous personality who is related or made some important contribution to this field and request him to write a post for your blog or site. I am sure that you going to be absolutely surprised after seeing the positive effect it has on the traffic of your website.

The guest posts on your blog will be the brand ambassadors which are going to promote your brand before a large number of blog or your website before a large number of targeted traffic. One thing that every webmaster or professional bloggers must remember is that the content of there guest post should be important. Let me remind you that though Google is an inanimate entity but it has been designed in such a way that it has its own way distinguishing between important and not so worthy content. Therefore, just opting for this technique of brand promotion is not enough. Along with that the bloggers needs to remember to present before its loyal readers worthy contents as well.

Another important aspect that the blogger needs to remember is that even these promotional guest blogs need to be marketed before the readers to get the ultimate results. One thing that the webmaster needs to understand is that the number of competitors in the World Wide Web is endless. Therefore creating your niche in these hordes of competitors is definitely not at all easy. One good way of promoting the guest posts is through the social media sites.

Therefore, one you have published the guest posts, you should tag the post in facebook, twitter, LinkedIn, Glassdoor and other such sites which attracts high vlume of traffic every day. The result of these promotional efforts will be in front of you within a week or two. You will happy to see that more number of followers are commenting on your posts and thereby attracting more people.

These are few of the reasons which according to my opinion make guest posts a must for professional bloggers as well as webmasters of different sites who wants to create important back links to their sites through guest posts.