How Marriage Matrimonial Services Are Utilizing Social Media?

So, the other day, during one of my regular hang-outs with my friends at CCD and over a cup of hot chocolate, we began a conversation on something totally dreaded by Guys, yes “Marriage”. Well it was not really random, since this time, it was one of my best buddies who had decided to ride the horse. Ecstatic as he was and discouraging (in a good way) that we were, he began to tell us the tales of how he met his lady love over this online matrimonial site and within months it was a whirlwind romance, as they decided to tie the knot. As he went on with his ramblings, one of my friends blurted out “Long Ago Marriages were made in Heaven, Now they are arranged by Facebook and concluded by Shaadi.com”, as we cracked down with laughter.

shaadi.com facebook

Back at home, after a long tiring day, I opened to check my news feed on Facebook, and there it was, staring at me on one of those sponsored ads on the right hand side of the page, an advertisement of Jeevansaathi.com picturing a gorgeous woman with the most enticing smile and a conversation bubble introducing herself. And that is when the thought stuck me, that may be what my friend said wasn’t really in toto a joke, but a cynical truth! They had finally turned the institution of marriage into Business.

Why Mommy says no Dating

A quint essential Indian is always conditioned to believe that the concept of ‘Dating’ or having any affair with an individual prior to a marriage that is ‘arranged’ is wrong. Although a lot many has broken through these barriers of idiosyncrasies and entered into relationships ranging from ‘Love-Marriages’, ‘Live-in’, ‘Speed-Dating’, ‘Blind-Dating’ to name a few- but the societal assent was always missing. And this is what I feel the Marriage Matrimonial Services has capitalized on i.e they have combined the ‘desi with the videsi’. Today almost 75% of the individuals in their mid-life crisis has a Facebook or a Twitter Account, hence the strategy was to first grab the eye-balls in places that are most frequented and secondly combining the human psyche of dating through the veils of marriage. In an era where the 2G pack in mobile is less expensive than the sms pack- the Online Matrimonial services has taken to the internet to have a look at your prospective grooms while you stalk that profile of your crush on the social media- more like achieving the end with a twisted means.

Arranging your Love

Let’s accept it, at one point of time everyone of us had dream of endearing that blissful feeling of love and taking those vows with that special person. However for some that never did happen, and it was actually that relative who brought about a match and after the basic background checks and societal status match-up the knot was tied- and though some might call it a compromise, one fine morning ‘they did find their platinum day of love’. This is another human earning that the Online Matrimonial Services has listened to and answered.

Today the specific community matrimonial sites have very categorically selected their customer bases and only those would crop up during your social media sessions- for instance a Punjabi guy on Facebook is more likely to see a an advertisement from a Punjabi Women in that space right hand side than a Marathi. Thus whoever said Love cannot be arranged obviously needed a good PR.

Band-Bajaa and No Kharcha

Another key area that these online Matrimonial Sites had marketed on is realizing the issue of both time factor as well as expenditure. Marriage is definitely a lavish endeavor, however gliding from place to place to select that perfect match can be both tedious as well as expensive. With the provision of opening a profile on any of these portals totally free of cost and the added benefit of being contacted by people customized to your taste (since it is only charged when you are trying to connect to a profile for further communication), the chances of frivolous matches are rare. All in all, it appears to be a total win-win situation, both for the Service Providers and the Married-to-be.

Thus all in all, it can be said that today the Online Matrimonial Services (even extended to online dating or speed-dating) are changing the dynamics of forming and maintaining relationships in the global community by trying to abridge the gap between dating and arrange marriages thus consequently evolving both the societal norms as well as technology. The incorporation of these services within the social media has made socializing among opposite sexes much more easier at the same time keeping intact the traditional notions of compatibility in relation to particular castes and sects.

One of the most added benefit being women get to play an active role in the process of finding a life partner without being projected as boisterous and parents still remain the final arbitrator. Thus all in all, I don’t think it should be a big deal if business for some, helps in building home that unites one.

Kolkata, Delhi, Mumbai Who’s Next?

It was another regular day in Kolkata, when I was sitting and scrolling through my news-feed when this update popped up “May be they would look for a more TRP sensitive name this time, Damini was just not enough”, as I continued scrolling, I could not find the context as to why the Delhi rape case would suddenly hit the headlines again. The optimistic Indian in me thought may be the judgments are out, the beasts must have been punished – so I Googled, and there it was, staring back at me, another one of us has been raped and this time in the city of Mumbai.

The Connecting Lines

If Rape did not already characterize itself as one of the most heinous crimes that the world has seen, what has recently been “trending” is a series of Gang-Rapes. I use the word “trending” since that is all that makes sense today- every time this offense makes the headlines, we see thousands of tweets, updates, blog posts, discussions, debates, news-hours, candle marches, political stances followed by nothing, absolute nothingness. A month or two later, it is only the family of the victim (the survivor) who makes those uncountable visits to the hospitals, police stations and courts while everybody gets back to “What’s new”, till that sometime in the nooks and corners of the city, our ignorance and in-sensitiveness gets raped again.

Mumbai Gang Rape

Everything that begins need not necessarily ends

2012, early February, the City of Joy saw the shocking revelations of an Anglo-Indian woman- a mother of two being raped at gun-point, more popularly known as the Park-Street Rape. If the system failure was not shameful enough, what followed was a political mud-slinging where the Chief Minister of the State went to the extent of tagging this case as a fake gimmick poised by the opposition and the consequent transfer of Damayanti Sen, the IPS Officer who was diligently solving the case- withered the faith of the common people. So what initially was a rape case, went to the back drop and the political bubble made it to news. Something very similar yet in a far degraded and aggravated form hit the Dilliwaalon ki Dillii on December, 2012.

This one not only crumbled the faith of every women in the country over the administration but promoted a very strong message, “If you are a women, you are not safe anywhere- neither in the mother’s womb nor on this Earth”. The horrors of the Delhi Rape Case did not only restrict itself to the monstrosity of the crime- where a girl interning in Delhi and in the company of a male friend, was repeatedly gang raped in a bus by 6 males- 2 of them being minors plying into the city during the continuance of this Act with the most objectionable items inserted into the private parts of the victim that caused the intestines to burst-but also to the outburst at the India Gate that was to follow.

There was the blame-game- who was to take the brunt- the administration, the laws, the victim, the gender or the society? But what identifies this case was the appointment of the J.S Verma Committee to recommend a far more rigid and stringent legislation related to rape laws by either amending the existing laws or bringing in an entire set of new laws. And just when things looked a bit brighter, there it was- the mockery of the decade- another case of Gang Rape and this time in the City that never sleeps- Mumbai!

The news story involves a journalist (intern) who was gang-raped in Central Mumbai in the compounds of the Shiv-Sakti Milla, and was later admitted in the Jaslok Hospital by the male friend who was accompanying the former for a research piece. Latest news screams the potency of the Mumbai Police that 2 of the 5 criminals has been arrested, while I wonder is the number only 5 or there are more of them out there?

What Causes Rape?

Now, this might sound extremely absurd. How can something possibly act as a cause or a signal that it is okay to rape somebody? Well, there are certain intellectually challenged and sick people out there who believes that not all is the fault of the rapists, may be the victim deserved it? And when and why would she deserve it? Well, it is when a women is dressed provocatively, when she is out on the streets at anytime after 6 p.m., when she is alone and not accompanied by a male friend, when she is drinking, when she is at a discotheque or night-club. And no, the list does not end there, according to the unworthy son of Mr. Pranab Mukherjee, it is when a women is “painted and dented”, According to Asharam Bapu, “it is when the victim does not begs for mercy from her perpetrators by not calling them brother”, According to Sheila Dixit “it is when a girl is out there late at night”.

If these are not enough to amuse you, Mamata Bannerjee has also come up with some solutions, according to her “There is no need to hype certain crimes such as rape, we need to take it more sportingly”, and may be inspired by such line of thought Sunny Leone was not far behind to tweet “Rape, is not an offense, it is surprise sex”- which obviously ended the latter in much more controversy than the former.

So here you go girls, the next time you step out of the house, remember all the above points, and may be, just may be, you could come back home not violated, molested, harassed or worse raped. Because this country even after 67 years of Independence and in spite of numerous laws out there, can do nothing to protect your dignity, they can neither catch your perpetrators nor punish them, they can only give you a “To Do or Not To do List”, but remember exceptions to them always exist.

Stop Rape

The Solution

In the last one and half years, I have witnessed several solutions to these atrocious crimes against women, the most common being bringing about more effective laws and smoother functioning structures, it is only the fear of being punished that can act as a major deterrent, another line of thought advocates capital punishment and castration with public hanging, yet another line of thought advocates legalizing prostitution and a more rigid one advocates to follow the to-do list as mentioned above – off-course all of these have their own pro’s and cons.

I am not sure, if any of this is going to change the situation, since over the decades we have just debated but never implemented any of these, and the results are staring at us today right in the eye- it is never going to stop- even rape is going to become a trend. I know this sounds harsh, but after a few weeks, the news articles would suddenly start covering the propaganda of Narendra Modi and the Dip in Dollar, the display pictures in Facebook would change from black dots to smiling faces, even the blogs would start featuring what’s hot, till the point of time- the lightning will strike somewhere again and claim a life- in fact more than that- claim the consciousness and humanity of an entire generation.

So if you ask me, we all commit rapes. Everyday, by sitting and watching and debating and politicizing but never ever implementing and putting into actions any of those. So if you want to change something, change yourself, change your thoughts, change your surroundings- every single effort counts. Remember today its them, tomorrow it can be someone you know and worst it could be you.

Perfect Revenge By The Onions

No the title is not a tagline of any new Hollywood or Bollywood movie but I am talking about onions as a vegetable taking revenge from the Indian market. Onion is one of the basic seasoning that is used in most Indian dishes. Excepting about 1% of the pure vegan Indians, the rest of the nation swears by onions day and night. However, last week the price of this favorite Indian condiment has hit 80 INR per Kg causing mayhem in the ordinary Indian household. In a country where the earning members of a common family get about 100 INR per day, eating onion (from now on) would be counted as a luxury from now onwards.

Price Hike

The wholesale onion market of India which is located at Lasalgaon, Maharashtra has witnessed the highest bid for onion per Kg last week i.e. 24 INR per Kg. This incident has sparked off protests in many parts of the nation and followed by many strange occurrences like looting of a truck that was carrying about 9000 Kgs of onions near Delhi. Such incident of plunder reminds us of the famous Kakori robbery case, where the revolutionary Indian freedom fighters were trying to plunder the British government for buying arms so that they can put up a strong fight against the foreign ruling power.

onions price rise

However, now a slight difference can be noticed. The common people are actually taking recourse of the traditional means of protesting to show their grievances against the exiting government of a democratic republic. The worst part is that, rumor has it that the price is going to increase further in the near future and may touch 100 INR per Kg. Though there is hardly any place left to absorb further shock, but still the general people must prepare themselves for further worsening of the situation. India is one of the largest exporters of onions. But the current scenario has forced the government to take measure to curtail onion export.

The Proposed Reason

Decline in supply of onion from the major onion producing region like Maharashtra, Rajasthan, Gujarat, Andhra Pradesh and other states of the nation has been attributed to unfavorable climatic condition and drought by the Director and other key official of NHRDF. They are of the opinion that by next season when the kharif crops will be harvested, the price of onion will be again slashed. They have also negotiated with the farmers for increasing the area of onion cultivation but still a lot depends on the weather conditions.

The Government’s  Opinion

However, the central government of India has a totally different explanation for the skyrocketing price of onions. They are of the opinion that the explanations given by the wholesalers in Azad Mandi, which is Asia’s largest wholesale market, is absolutely baseless. On the contrary, the crisis in supply is created by them. They are hoarding onions so that the price shoots up and they earn a lot of profit within a short span of time. To stop such illicit activity the government has announced that it would buy onions directly from the wholesale markets of the most thriving onion producing states so that the prices can be brought back to normal.

Politicization of Issue

The general elections being round the corner, the opposing parties are leaving no opportunity to denounce the ruling party and bringing forth its incompetence to the people. The BJP and Congress are campaigning aggressively for the next general election and onion, being an indispensable part of every Indian kitchen, striking this chord has certainly helped in flaring up negative public opinion against the ruling party. The ‘aam janta of India’ whose believe in the existing ruling party is already dwindling, occurrence such as price rise of onion by nearly three times is definitely acting as a last nail in the coffin.

price of onions increased in India

Even if there is no truth in such claims, there is no denying the fact that both the parties are trying their best to utilize the existing situation in their favor and win over the masses. The ruling party has opened up some special shops where onions are sold at a much lesser price, BJP leaders have also adapted the same move to make the most of the situation. Moreover, one BJP leaders have deposited onion for distribution among the common people and another leader of the aforesaid party gifted onions to women who have tied rakhi to their brothers.

This is definitely an archaic strategy adopted by the politicians to win over mass support. But if we turn back the hands of time, we can see that no matter how thoughtless this gimmick might appear, it has played an important role in determining the fate of BJP in the year 1998. However, in between such tussles the hardest hit is the ‘aam janta of India’, with whose emotion the so called ‘educated intellects’, on whom we have entrusted the duty and responsibility of running our country, play to realize their selfish motive. They minds are being continuously manipulated by the ‘Mogambos’ of the nation by hitting them in the worst possible ways and in the worst areas.

All the promises made by them will go in vain once their purpose has been solved. However, human beings cannot survive without trusting and believing in someone. It is the basic nourishment that our mind needs to remain stable and function normally. Therefore, all we can honestly hope for is a better and brighter tomorrow.

Time For MODIfication: Why I Want Narendra Modi To Be The Next Prime Minister of India?

With the 2014 polls coming near, the market is betting heavy on the Bharitiya Janta Party candidate Mr. Narendra Modi, the present chief Minister of the state of Gujarat. While there have been a lot of political dialogue exchanges between Mr. Modi and Congress Leaders, it is the people who will finally choose the next Prime Minister of India.

Modi is the chief minister of Gujarat since 2001 and beside a lot of upheaval in the country including the Gujarat Riots, upcoming of Anna Hazare and allies, he has been sitting strongly in his state, thanks to the solid support of the people of Gujarat and economic growth that is one of the most impressive accomplishments of his.

Narendra Modi

He recently said, “The dynastic politics followed by the Congress in the last 60 years has completely crushed the hopes and aspirations of the common man.” Well, we know that the Second term of UPA government has been quite a difficult one especially with the commonwealth goof up, and 2-G Scam along with other just some few crore scams which seems like never ending; the common man is simply too fed up.

Apart from the inflation which is simply soaring in the UPA Tenure, the change is certainly what is needed. The change that India needs is Narendra Modi. He is today an idol for many in the Indian political scenario and has an awe-inspiring respect in his state of Gujarat. He is known to have amazing organisational capabilities, has the ability to motivate the crowds and has a very dynamic personality. After Manmohan Singh as the prime minister, India needs a leader who has the ability to take a stand and not be puppet in the hands of someone else.

There are many reasons why i would think Narendra Modi is the right choice for the Prime Minister candidate. Some of the reasons are as follows:

His Portfolio as a Chief Minister

Since 2001, the moment he took the chair of Gujarat CM, his fan following has increased. Modi took up the slow economic Growth of industries in his state and now Gujarat is one of the leading states which are contributing to the country’s industrial growth. He has stood strongly even after allegations for the riots, the visa issue, besides various others issues which are spoken against him. His strong personality and solid support upheld his position and now that BJP is betting on his popularity as one of the significant BJP leaders, it is him that can be one of the next leaders of India who can represent India at the Global level.

Solid Approach

With a 12 year position as chief minister, he has seen many ups and downs in worlds and country’s economy, but was able to maintain steady growth of his state. This is essential for the country since Indians demand economic security and a steady GDP than rising petrol prices and high rates of basic utilities.

Youth vs. Experienced

The young India demands a younger leader to take care of the country’s future since India has seen many who follow the same ideology, but can we bet on the younger leader? At a position of prime minster, the leader must be able to take decisions foreseeing the future of the country. Here, Mr. Modi will greatly benefit as he is known to be a decision maker and rather than taking time, prefers to take immediate action and ensures gets the desired results.

Rationalism

Inflation and corruption is a major nuisance for the common man and the young India wants a future without these. What is needed is a rational approach to running the country, betterment of infrastructure, less corruption, and strong judicial support for the common man and in the present times this is something that Narendra Modi will bring to the country and the economy. He has proved it in Gujarat and he is the man with the vision and will make India a better country for the young India.

Mr. Narendra Modi made an impact on the world with his governance in Gujarat and our expecting the same at the centre is not at all wrong. He is a role model and a development icon. Unlike most of the governments in our country, he has led the Gujarat government to make it an honest and efficient government.

This is the reason he is the best chief minister the country has today and this has been proved through many awards. Since India needs a change, this BJP leader can lead our diverse country with a promise of securing country’s political and financial future with his capacity to impress the crowd with results and of course, his personal charisma. He definitely has sold his dream of “New India” and is the ideal choice for our next prime minister.