There have been a lot of SEO professionals who are talking about guest blogging to show you the value of reaching out to other authoritative and informative blogs in your niche. However, I decided I would take this as a different angle in my article. The question is what makes your guest post stand out from others who use the same strategy ?
First thing first i.e. Find out the Right Place to blog
You have to be very smart and innovative when it comes to finding out the right place to write on. If you have limited time and resource, make sure you are choosing your battles well. I am assuming here that you have your finger well on the industry and know by now which blogs are most popular in your industry. Take help of tools like compete.com and Alexa.com to check the monthly unique visitors of those websites.
Contact the Right Person
Make sure you have done your homework well and contact the right person. In many blogs you will find a section which are for bloggers and their role related to the blog. It would be great if you can get in touch with the admin or the editor of the blog directly. Take help of a tool like domain-tools.com which will provide you a direct email address of the concerned person. Also, you can check if the blog has got the author’s profile section and check the name of the person who wrote the last post. With the help of this you can confirm the real name of the author of that site. It might happen that the last post was written by a guest blogger and not the editor of the blog.
Now days, many bloggers provide their social networking profiles in their site like facebook and twitter. Get hold of them through these social media websites. Trust me, it is the fastest way of reaching a person and send them a message requesting for a guest post. Another way is to do a google search for the email address. Simply pick the email address i.e. firstname.lastname@example.org for example and search it. I am sure you will be able to locate some information about the person.
Do Not Say Off Topic Things
Ok so you have found the concerned person to contact, so what do you talk about with them? You will find various bloggers who say that they allow guest posting but are very particular and selective as to who they allow to be a guest blogger. I recommend all of you from my own personal experience to write a well personalized email to the admin of the blog. Please do not forget to include these information in your email:
- Do not use words like dear, yours faithfully, etc when you are talking to any blogger via email.
- Always use their name at the beginning.
- Praise about their blog and if possible about them too.
- Give a brief introduction about yourself and what you do.
- Give them samples of your previous articles.
- Provide them with ideas and topics you would like to write for them.
- If possible, include a guest post written well in advance, attach it and send them
- Thank them for providing you an opportunity for writing and tell them you look forward to hearing back
Always remember that once you have sent the post to the admin, try to keep building a good rapport with him. This is best possible by following them on Facebook and Twitter. If you see they are not replying you back with the confirmation, send them a reminder after a week.
Submit Your Best Content
One of the major advantage of guest blogging is to make a name of yourself and helps in promotion of your websites and blogs or your product and services. Try to send an article that is well written, in-depth and should focus on the niche of the blog you are writing for. There is a possibility that you might get noticed by other great bloggers too if your content proves out to be unique and well written.
Do Not Forget to Optimize your Article
Take full advantages of the opportunities that guest blogging often brings:
Have a full control of the Anchor Text: Since you are the owner of the content so you have the full authority of linking to your website with anchor text of your choice. Make sure you find a relevant post on your blog or website that you can link to using the proper anchor text. This post should be the one you are trying to rank for in the search results.
Add a Nice Author Bio : In many blogs, you will find a section for author’s description. So utilize this section to tell the people who you are and what you do. You can add links to your websites and blogs there with a proper and desired anchor text. Also, add links of your social media profiles if possible. Make sure that you add a Gravatar so that people will be able to associate a face with your writing and blog.
Use Proper Formatting : Make sure you send your article with proper formatting. Many bloggers do not appreciate if the post is not well aligned and formatted. I myself do not accept guest posts which are not properly formatted. If you are a new guest blogger keep in mind that first impression is the last impression. If the articles are well formatted, editors don’t have to spend too much time in adding images or headlines.
Promote Your Guest Post
You can easily get to know from the blogger when your post will be getting live. As soon as it is live start promoting your article on your social network profiles. This not only helps in gaining additional visibility for the post, but can drive new readers to the blog owners site easily.
Reply all the Comments on your Post
Just because you write a guest post for some blog or the other, that doesn’t mean your work is over. Blog owners often appreciate when the authors replies to the comments and engages themselves with the readers.
Relationship Building with the Blog Owner
Whenever you write a guest article for any blogger, do not write it just for the sake of getting a link. When you are working on an online marketing business, make sure you built a good rapport with the blog owners. Stay in touch with them through Facebook, Twitter and Linked-in. Below I have mentioned few tactics which can help you in building a relationship with them:
- Ask them to be a guest writer for your blog/site
- conduct online interviews with them and publish that in your site.
- Follow up and check with whom they are connected with.
- Ask them for a feedback on a product or service you are working on.
- Check out with them and learn about their products and services.
Use these Tactics to find out Guest Blogging Opportunities
When I started guest blogging, my first platform was yahoo search and then I registered my self with MyBlogGuest.com. Do a few google searches like:
- [Keyword] + Guest Blogging
- [Keyword] + Blog
- [Keyword] + Write for Us
- [Keyword] + Writing Opportunities
- [Keyword] + Blogs Accepting Guest Posts